The jobs-to-be-done theory is a framework meant to remind companies about the importance of focusing on understanding customer needs and identifying needs that are unmet. It also reminds companies that it is vital to focus on how the desired outcome(s) of your customers are made easier with the use of your product or service.

To elaborate and efficiently explain what the jobs-to-be-done theory is, I have created the following succinct slide deck for you to enjoy:

What idea from the jobs-to-be-done theory to you enjoy most?