There are a lot of SEO factors that determine your ranking. If you’ve done any research on search engine optimization, you’ve likely heard terms like meta tags or keyword density come up repeatedly.
However, those two items are just one of many other SEO factors
that determine your ranking.
In this post, we are going to review 11 important SEO factors that will help you bring more search engine traffic to your website.
1. Make permalinks SEO-friendly.
Having your permalinks be SEO-friendly means not having ugly URLs such as alexkehr.com/?pg=169. But rather, optimizing permalinks to look neat like alexkehr.com/important-seo-factors will boost your ranking on Google.
2. Keyword in the title.
The most important element on your page for SEO is your title. According to SEO service Moz, if you start your page title with your target keyword, you’ll likely rank much higher than a similar post that has the same target keyword in the middle of the title.
3. Multimedia helps your ranking.
Text isn’t the only thing that factors in to your search engine ranking, items such as images, videos, and diagrams increase the time spent on your site and also reducing the bounce rate: both user interaction-based ranking factors that Google considers.
4. Outbound links matter.
Outbound links to pages that relate to your page help Google understand the topic that your page is about. When you add outbound links to websites such as Wikipedia, you can receive a boost in your page’s rank.
5. Use your keyword within the first 100 words.
You should use your keyword within the first 100-150 words of the page or article. Using the keyword early on in the content helps Google understand which words (your target keyword) is being emphasized.
6. Your title should be wrapped in an <h1> tag.
Your headline should be surrounded by the HTML <h1> tag. This tag helps Google quickly understand what elements on the page are the title.
7. Page load time is really important.
Page load time is an often overlooked SEO factor. To boost loading time, you can use a CDN, compress images, switch to faster hosting, minify elements, and more.
8. Consider using modifiers in your title.
By using words in your title such as “guide” and “best” you can improve how you rank for long-tail variations of your target keyword. For example, on this post, we could alternative use like “11 important SEO factors that Google loves.”
9. Social share buttons will improve your ranking.
Google now considers social sharing as a signal for ranking your site. This means that the Google algorithm sees how much your website is being shared on social networks, and uses that information to adjust how your website ranks.
10. The longer the content, the better.
The length of your content is important for your ranking. If the content that you write is short, you are less likely to rank high. A study by MicroSiteMasters.com found that blog posts that have at least 1,500 words typically rank best on competitive keywords.
11. Reduce your bounce rate.
The more that people bounce off your site, meaning leave, the lower your ranking will be. Google uses bounce rate to consider a page’s quality. This means that the longer people stay on your site, the better you will rank. To lower your bounce rate, you should create great content that effectively funnels people to other posts on your site.