Does fear-based marketing actually work?

Does fear-based marketing actually work?

Have you ever wondered if you can scare your customers into buying your product? If you’ve wondering this, you’re not the only person who has thought about this somewhat peculiar question. In fact, not only are you not the only person who has wondered this, but it’s...
Face Palm, Selfie, and Whiskey Emoji Are Coming

Face Palm, Selfie, and Whiskey Emoji Are Coming

More new emoji are about to be released. This time the Unicode standard will be updated later this month to include emoji such as: ROFL, selfie, face palm, shrug ¯_(ツ)_/¯, and others. In addition to those somewhat normal emoji, there are also a plethora of more odd...
What is the jobs-to-be-done theory?

What is the jobs-to-be-done theory?

The jobs-to-be-done theory is a framework meant to remind companies about the importance of focusing on understanding customer needs and identifying needs that are unmet. It also reminds companies that it is vital to focus on how the desired outcome(s) of your...
How to Price a New Product or Service

How to Price a New Product or Service

This post was originally published on the LeadBoxer blog. When you price a new product or service, the price you land on can make or break your company. Pricing is so vital for the success of a company because the price of a new product needs to be low enough for...
How to Get More ROI from Content Marketing

How to Get More ROI from Content Marketing

Content marketing has turned into one of the most powerful digital marketing tools. With the rapid growth of content marketing, has come rapid change to it. The rapid change that we’ve seen happen is the inability to post lazily written content and content...