It probably seems counterintuitive, but the best way to bundle products together is actually to bundle unrelated, not related, products together. Before explaining why this is, let’s take a moment to have a quick refresher on what bundling is. Bundling is the practice of selling two or more products or services as a single unit […]
Checkout page design is something that I’ve been spending time studying at LeadBoxer, and I thought that I should share some of the best checkout pages I found in my research.
Have you ever wondered if you can scare your customers into buying your product?
More new emoji are about to be released. This time the Unicode standard will be updated later this month to include emoji such as: ROFL, selfie, face palm, shrug ¯_(ツ)_/¯, and others.
The jobs-to-be-done theory is a framework meant to remind companies about the importance of focusing on understanding customer needs and identifying needs that are unmet. It also reminds companies that it is vital to focus on how the desired outcome(s) of your customers are made easier with the use of your product or service.
Content marketing has turned into one of the most powerful digital marketing tools. With the rapid growth of content marketing, has come rapid change to it. The rapid change that we’ve seen happen is the inability to post lazily written content and content creators must also be more creative at turning their content into user actions that drives business results.
Marc Andreessen laid out the original framework for the notion of product/market fit.