The jobs-to-be-done theory is a framework meant to remind companies about the importance of focusing on understanding customer needs and identifying needs that are unmet. It also reminds companies that it is vital to focus on how the desired outcome(s) of your customers are made easier with the use of your product or service.
Content marketing has turned into one of the most powerful digital marketing tools. With the rapid growth of content marketing, has come rapid change to it. The rapid change that we’ve seen happen is the inability to post lazily written content and content creators must also be more creative at turning their content into user actions that drives business results.
Marc Andreessen laid out the original framework for the notion of product/market fit.
Most companies assume that revenue is the most important financial metric. While revenue is important, it isn’t the most important metric. The most important metric is gross margin.
Apple has been making a big push for recycling computers and phones over the past year. They’re doing this because they want to make sure that phone parts don’t end up in landfills, since a lot of electronic parts have a negative impact on the environment if disposed of incorrectly.
Recently, I’ve been spending a lot time thinking about how to make big ideas happen. Getting the outcome you want, when a lot of people think your ideas are unrealistic, is insanely challenging.
In honor of resurrecting my blog, I’ve decided to host a giveaway to win an Apple Watch Sports Edition. Entering the giveaway is incredibly easy. All you have to do is complete one (or all) of the entry options in the Gleam.io giveaway widget below: Alex Kehr’s Apple Watch Giveaway
One of the best ways to improve brand awareness and nurture leads into sales is through real estate email marketing. Real estate email marketing is something that you should be doing, and if you aren’t utilizing it, you are missing out on great business opportunities.
Even a small email list can drive massive results, especially for a real estate professional.
There are a lot of SEO factors that determine your ranking. If you’ve done any research on search engine optimization, you’ve likely heard terms like meta tags or keyword density come up repeatedly.