What is the jobs-to-be-done theory?

The jobs-to-be-done theory is a framework meant to remind companies about the importance of focusing on understanding customer needs and identifying needs that are unmet. It also reminds companies that it is vital to focus on how the desired outcome(s) of your customers are made easier with the use of your product or service.

How to Get More ROI from Content Marketing

Content marketing has turned into one of the most powerful digital marketing tools. With the rapid growth of content marketing, has come rapid change to it. The rapid change that we’ve seen happen is the inability to post lazily written content and content creators must also be more creative at turning their content into user actions that drives business results.